Breaking news!
We have recently seen evidence of our Local Optimization work having a strong positive effect on Google's organic search results when no "Local" results are shown. We can only say, with any authority, that this is true when a localization modifier (ie. name of an area in which you have a local business [...]

Listen… if you sell your products locally, you must try this.
Go to www.google.com and search for "plumber".
You cannot miss the big map with plumbers in your area.
That map attracts your eye like a magnet.
Google has realized that a lot of searches are made in order to find local businesses and they are trying to make [...]