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	<title>Web Ventures Group &#187; General</title>
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		<title>Local Optimization Boosting Organic Rankings?</title>
		<link>http://www.webventuresgroup.com/local-organic/</link>
		<comments>http://www.webventuresgroup.com/local-organic/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 14:03:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.webventuresgroup.com/?p=381</guid>
		<description><![CDATA[Breaking news!
We have recently seen evidence of our Local Optimization work having a strong positive effect on Google&#039;s organic search results when no &#034;Local&#034; results are shown.  We can only say, with any authority, that this is true when a localization modifier (ie. name of an area in which you have a local business [...]]]></description>
			<content:encoded><![CDATA[<p>Breaking news!<img class="alignright size-full wp-image-384" title="localboost" src="http://www.webventuresgroup.com/wp-content/uploads/2010/01/localboost.gif" alt="localboost" width="380" height="284" /></p>
<p>We have recently seen evidence of our Local Optimization work having a <strong>strong</strong> positive effect on Google&#039;s organic search results when no &#034;Local&#034; results are shown.  We can only say, with any authority, that this is true when a localization modifier (ie. name of an area in which you have a local business listing) is added to the search query.</p>
<p>ie. It does not work for a generic query such as &#034;seo&#034;.  Instead, you must add the name of a town or city: &#034;seo växjö&#034;.  And that place name must be a place in which you have a local business listing (LBL) that you&#039;ve optimized on Google Local.</p>
<p>However, when I say we&#039;ve seen a strong effect, I mean it.  For smaller towns we have seen sites jump to the #1 position from outside the top 100!  And for larger cities, we have seen sites reach the top 20 from outside the top 100.  So, I guess we&#039;ll keep optimizing those listings and see if we can improve on that.</p>
<p><strong>An interesting side note:</strong><br />
Not only has this impacted the primary site for the business but we have seen some of the associated pages which Google displays under the &#034;More about this place&#034; heading in the local business listing also get into the top 10 results.</p>
<p>This is a very exciting development and we will be investigating this trend more.</p>
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	<coop:keyword>google maps</coop:keyword>
<coop:keyword>local search</coop:keyword>
<coop:keyword>search engine optimization</coop:keyword>
<coop:keyword>seo</coop:keyword>
	</item>
		<item>
		<title>Geek School: Canonical URLs and InterSpire Shoppingcart</title>
		<link>http://www.webventuresgroup.com/geek-school-canonical-urls-and-interspire-shoppingcart/</link>
		<comments>http://www.webventuresgroup.com/geek-school-canonical-urls-and-interspire-shoppingcart/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 23:18:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.webventuresgroup.com/?p=347</guid>
		<description><![CDATA[We know you are all too excited to contain yourselves. 
Google is punishing you for your duplicate subcategories in Interspire Shoppingcart and you have tried the canonical URL mod, but it doesnt help.
So without further ado &#8211; here&#039;s a hack that lets you define a canonical URL manually for each category page.
It requires a bit [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.webventuresgroup.com/wp-content/uploads/2009/12/geekschool1.jpg" alt="geekschool1" title="geekschool1" width="380" height="284" class="alignright size-full wp-image-353" />We know you are all too excited to contain yourselves. </p>
<p>Google is punishing you for your duplicate subcategories in Interspire Shoppingcart and you have tried the canonical URL mod, but it doesnt help.</p>
<p>So without further ado &#8211; here&#039;s a hack that lets you define a canonical URL manually for each category page.</p>
<p>It requires a bit of editing php, and some careful data input, but its very straightforward.</p>
<p>Open \lib\templates\template.php and navigate down to row 386 (in version 5.06 anyway) where it says</p>
<p>$tplData = str_replace(&#034;%%Page.MetaKeywords%%&#034;, isc_html_escape($this->_GetMetaKeywords()), $tplData);</p>
<p>and remove the call to  isc_html_escape so you get</p>
<p>$tplData = str_replace(&#034;%%Page.MetaKeywords%%&#034;, $this->_GetMetaKeywords(), $tplData);	</p>
<p>Save the changes.<br />
Take a break.<br />
Half your hacking work is done. </p>
<p>Now log into the admin pages.<br />
If you click on the &#034;Products&#034; tab and choose &#034;Product Categories&#034; you can edit the &#034;META Keywords&#034; field under &#034;Search Engine Optimization&#034;.</p>
<p>We will use that field to hack in a canonical meta field.</p>
<p>Enter</p>
<p>&#034;>&lt;link rel=&#034;canonical&#034; href=&#034;http://www.example.com/canonical_category&#034; />
<div id="</p>
<p>Make sure you change the href into something that makes sense for you and be careful not to miss the "> in the beginning <nd <&#034; at the end &#8211; those are the nasty hacks for which we paved the way with our pervious code change.</p>
<p>Stay tuned for more groundbreaking SEO hacks.</p>
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	</item>
		<item>
		<title>Google Snuck an Elephant In the Room: Local Search</title>
		<link>http://www.webventuresgroup.com/local-search/</link>
		<comments>http://www.webventuresgroup.com/local-search/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 12:06:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[local search]]></category>

		<guid isPermaLink="false">http://www.webventuresgroup.com/?p=301</guid>
		<description><![CDATA[Listen&#8230; if you sell your products locally, you must try this.
Go to www.google.com and search for &#034;plumber&#034;.
You cannot miss the big map with plumbers in your area.
That map attracts your eye like a magnet.
Google has realized that a lot of searches are made in order to find local businesses and they are trying to make [...]]]></description>
			<content:encoded><![CDATA[<p>Listen&#8230; if you sell your products locally, you <strong>must</strong> try this.</p>
<p>Go to www.google.com and search for &#034;plumber&#034;.<br />
You <strong>cannot </strong>miss the big map with plumbers in your area.<br />
That map attracts your eye like a magnet.</p>
<p>Google has realized that a lot of searches are made in order to find local businesses and they are trying to make it as easy as possible by showing a map of hits in their search results. It works just as well for carpenters, locksmiths, psychologists, hair dressers, mechanics, real estate brokers, book-keepers, opticians, dentists and many, many more.</p>
<p>It&#039;s done in such a ingenous way that someone searching in London will get a different result from someone searching while in Liverpool. It works because Google can figure out where the search is done by matching the searchers IP address.</p>
<p>The spots next to the map are limited &#8211; only 10 plumbers in each city can fit, and that makes each spot even more valueable. It&#039;s a little like having a first page ad in the local newspaper. Every day.<br />
<img src="http://www.webventuresgroup.com/wp-content/uploads/2009/11/23/local-search/Gelephant.jpg" alt="Gelephant" title="Gelephant" width="321" height="301" class="alignright size-full wp-image-318" /><br />
Google snuck this elephant in and now it&#039;s wreaking havoc, trampling down search results left, right and center.</p>
<p>For Internet nerds like us, dealing with search engine optimization every day, it was a challenge to figure out how to get on that list (and tame the elephant) and now we know exactly how it&#039;s done. We know every trick there is.</p>
<p>We can make sure your company appears on the map and list.<br />
In fact &#8211;  we <strong>guarantee</strong> it.</p>
<p>Give us 2 months, €1200 and a search phrase to work with. If we should fail to get your company visible on the map and in the list beside it &#8211; you get your money back. No questions asked.</p>
<p>Just email us and we will get back to you for a 10 minute discussion.<br />
<a href="mailto:admin@webventuresgroup.com">admin@webventuresgroup.com</a></p>
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		<slash:comments>0</slash:comments>
	<coop:keyword>google maps</coop:keyword>
<coop:keyword>local search</coop:keyword>
	</item>
		<item>
		<title>Varför vill ingen ta ansvar för din usla Internetförsäljning?</title>
		<link>http://www.webventuresgroup.com/seo-sv/</link>
		<comments>http://www.webventuresgroup.com/seo-sv/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 10:38:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[sökmotoroptimering]]></category>

		<guid isPermaLink="false">http://www.webventuresgroup.com/2008/07/14/seo-sv/</guid>
		<description><![CDATA[Visst är det irriterande:
Du har produkter eller tjänster som du vet säljer.
Du har en snygg websida som kostade skjortan.
ITavdelningen har konfigurerat webservrar.
Webdesignern har knackat HTML.
Marknadsavdelningen har skrivit copy och bestämt färger.
Kunderna borde strömma in. Men det gör de inte.
Din websajt &#8211; som borde generera signifikanta intäkter &#8211;  har blivit ett irritationsmoment.
Den borde vara ett [...]]]></description>
			<content:encoded><![CDATA[<p>Visst är det irriterande:</p>
<p class="bread">Du har produkter eller tjänster som du <em>vet</em> säljer.<br />
Du har en snygg websida som kostade skjortan.<br />
ITavdelningen har konfigurerat webservrar.<br />
Webdesignern har knackat HTML.<br />
Marknadsavdelningen har skrivit copy och bestämt färger.</p>
<p>Kunderna <em>borde</em> strömma in. Men det gör de inte.<br />
Din websajt &#8211; som borde generera signifikanta intäkter &#8211;  har blivit ett irritationsmoment.<br />
Den borde vara ett intäktscenter, men den har blivit ett kostnadscenter.</p>
<p class="bread">Och <em>ingen</em> har någon vettig plan för att förändra det.</p>
<p class="bread">Webdesignern vill bara göra HTML sidor.<br />
IT avdelningen sysslar inte med försäljning.<br />
Marknadsavdelningen förstår sig inte på ”teknik”.</p>
<p class="bread">Och frågar du en reklambyrå… förlåt &#8211; en strategisk marknadskonsult… så får du otydliga svar om branding och annonser som inte övertygar.<br />
Organisationskonsulter har inte en aning.</p>
<p class="style1"><span class="style4">Ditt viktigaste långsiktiga strategiska problem har hamnat mellan stolarna.</span></p>
<p>Det finns en stor, parallell marknad som växer fortare än Kina inom räckhåll. Kunder som har sin första kontakt med ditt företag via Internet och som beter sig på ett helt nytt sätt.<br />
Och ingen som vet hur man ska agera aktivt. Hur man faktiskt kan sluta sitta och vänta på order och istället gå ut och <em>dra </em>in kunder.</p>
<p class="bread">Det är inget litet tekniskt problem som går att lösa genom att köpa lite annonser på Google. Det handlar inte heller om att ha en snygg websajt.                    Det<em> </em>handlar om en stor del av din framtida försäljning. Dessutom är det försäljning med minimal risk och bra täckningsbidrag.</p>
<p>Kontakta oss genast så får du veta – alldeles gratis – precis vad du behöver göra för att tjäna pengar på Internet.</p>
<p><strong>Du får en helt gratis analys av din effektivitet på nätet.</strong></p>
<p>Förväntade intäkter &#8211; hur många besökare borde du ha och hur mycket intäkter borde de generera?<br />
Konkurrentanalys &#8211; hur duktiga är dina konkurrenter och vad skulle det innebära att ta deras kunder?</p>
<p>Ok, ok… det är klart att vi inte gör det gratis bara för att skaffa oss bra karma…<br />
Det är vår erfarenhet att när du har läst och funderat en stund så ber du oss sätta igång med en förstudie. Det är svårt att låta bli när du insett alla möjligheter.</p>
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		<slash:comments>0</slash:comments>
	<coop:keyword>seo</coop:keyword>
<coop:keyword>sökmotoroptimering</coop:keyword>
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